{"id":45054,"date":"2025-06-18T11:10:24","date_gmt":"2025-06-18T09:10:24","guid":{"rendered":"https:\/\/rrgsuisse.ch\/?p=45054"},"modified":"2025-06-18T11:10:27","modified_gmt":"2025-06-18T09:10:27","slug":"alpine-celebre-70-ans-de-legerete-dans-un-film-hommage","status":"publish","type":"post","link":"https:\/\/rrgsuisse.ch\/fr\/alpine-celebre-70-ans-de-legerete-dans-un-film-hommage","title":{"rendered":"Alpine c\u00e9l\u00e8bre 70 ans de l\u00e9g\u00e8ret\u00e9 dans un film hommage"},"content":{"rendered":"\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/rrgsuisse.ch\/wp-content\/uploads\/2025\/06\/alpine_celebrates_70_years_of_lightness_in_a_tribute_film-1080p.mp4\"><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le cadre d\u2019une campagne qui d\u00e9bute en France \u00e0 partir du 6 juin 2025, Alpine revient sur les plus beaux moments de son histoire et ceux \u00e0 venir avec un film de 2 minutes (aussi d\u00e9clin\u00e9 en 30 et 45 secondes). Elle met en musique la vision du fondateur d\u2019Alpine, Jean R\u00e9d\u00e9l\u00e9 et le mantra de la marque: faire de la l\u00e9g\u00e8ret\u00e9 une force.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette cr\u00e9ation anniversaire rend hommage aux moments phares de l\u2019\u00e9pop\u00e9e Alpine : des premi\u00e8res nuits pass\u00e9es \u00e0 all\u00e9ger des 4CV dans le garage parisien de Jean R\u00e9d\u00e9l\u00e9 en 1950, la cr\u00e9ation de la marque en 1955 et sa participation aux Mille Miglia, en passant par les 24 Heures du Mans, le Rallye de Monte-Carlo, la renaissance de la marque en 2017 jusqu\u2019\u00e0 la victoire historique en Formule 1 au Grand Prix de Hongrie en 2021.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une histoire qui se prolonge aujourd\u2019hui avec le Dream Garage d\u2019Alpine, issu d\u2019un plan strat\u00e9gique ambitieux visant \u00e0 un d\u00e9veloppement sans pr\u00e9c\u00e9dent de la marque et la commercialisation de ses premiers mod\u00e8les sportifs 100 % \u00e9lectriques: l\u2019A290 et l\u2019A390, le tout premier sport fastback de la marque. Des mod\u00e8les \u00e0 destination de passionn\u00e9s ayant \u00e0 c\u0153ur le plaisir de la conduite, l\u2019agilit\u00e9 pure et l\u2019\u00e9motion brute.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00e9alis\u00e9 par Antoine Bardou-Jacquet (prod. Partizan) pour l\u2019agence BETC, le film adopte un traitement visuel audacieux, m\u00ealant s\u00e9quences film\u00e9es avec des mod\u00e8les d\u2019\u00e9poque et sc\u00e8nes anim\u00e9es inspir\u00e9es de la bande dessin\u00e9e, un code graphique embl\u00e9matique de l\u2019univers automobile et celui d\u2019Alpine. Ce m\u00e9lange de r\u00e9el et d\u2019illustration conf\u00e8re au r\u00e9cit une dimension \u00e0 la fois nostalgique et r\u00e9solument contemporaine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La bande-son originale, imagin\u00e9e par Start Rec, accompagne cette travers\u00e9e du temps avec intensit\u00e9 et \u00e9motion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l\u2019occasion de ses 70 ans, Alpine d\u00e9voile un mini-film qui retrace l\u2019histoire de la marque depuis sa cr\u00e9ation par Jean R\u00e9d\u00e9l\u00e9.<br \/>\nCe film revient sur les plus grands moments de l\u2019\u00e9pop\u00e9e Alpine guid\u00e9s par la conviction que la l\u00e9g\u00e8ret\u00e9 est une force.<\/p>\n","protected":false},"author":1,"featured_media":45057,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18,125],"tags":[],"class_list":["post-45054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-actualite-alpine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alpine c\u00e9l\u00e8bre 70 ans de l\u00e9g\u00e8ret\u00e9 dans un film hommage - RRG Suisse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rrgsuisse.ch\/fr\/alpine-celebre-70-ans-de-legerete-dans-un-film-hommage\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alpine c\u00e9l\u00e8bre 70 ans de l\u00e9g\u00e8ret\u00e9 dans un film hommage - RRG Suisse\" \/>\n<meta property=\"og:description\" content=\"\u00c0 l\u2019occasion de ses 70 ans, Alpine d\u00e9voile un mini-film qui retrace l\u2019histoire de la marque depuis sa cr\u00e9ation par Jean R\u00e9d\u00e9l\u00e9. 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